@article{ author = {Mahmoudi Maymand, Mohammad, Fakhreddin, Farbod , Amiri, Hooman}, title = {Influence of Instagram Account Characteristics on Purchase Intention and Behavior with the Moderating Role of Opinion Leadership}, journal = {Modiriat-e- farda}, year = {2021}, volume = {19}, number = {65}, pages = {0-0}, doi = {} }