Investigating the role of business intelligence effectiveness in organization's effectiveness
Subject Areas :
reza
esmaeil pour
1
Adel
Azar
2
(Tarbiat Modares University)
Afsaneh
Motamed
3
Keywords: Business intelligence Organizational effectiveness Organizational factors,
Abstract :
Nowsday, advances in information technology and the globalization of business markets has led to ever-increasing complexity of decision-making environment and increase decision-making efficiency. Therefore, the current managers need new technologies and tools for the survival and development of their activities so that they can adopt more effective decisions. Business intelligence can be used as intelligent tools and help managers at various levels. The main objective of the study was to evaluate the effect of business intelligence on organizational effectiveness. On the other hand, paying attention to identify organizational factors that are essential for the success of the organization and also examination of their relations with organizational effectiveness and organization's existing information systems such as business intelligence are considered as very important very issues. The population in this study consisted of managers & experts at Bank Mellat in the Gilan province that 256 persons were selected using stratified sampling method as a sample. The data collected was analyzed using Smart-PLS 2.0 and SPSS 24 software. After measuring the validity and reliability of the measurement model, structural model determined was evaluated by studying the relationship between latent variables. Estimated GOF criterion value represents the structural model has a strong fitness. Then, path coefficients and T Statistics was used to test the hypothesis.The Sobel test was used to investigate the hypothesis of mediation. The results showed that there is a positive and significant relationship between organizational factors and business intelligence effectiveness and organizational effectiveness.Also, results showed that there is a significant and positive relationship between organizational effectiveness and business intelligence.
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