@article{ author = {Bashirkhodaparasti, Ramin, Nemati, Nasrin}, title = {Investigating the effect of salespeople’s personal interaction on customers word- of - mouth with mediating role affective customer experience and moderating role of customer ethnocentrism and foreign product affinity (Case study of: customers of Janbo chain stores in Tabriz)}, journal = {Modiriat-e- farda}, year = {2024}, volume = {21}, number = {73}, pages = {29-52}, doi = {} }