TY  - JOUR
AU  - Bashirkhodaparasti, Ramin
AU  - Nemati, Nasrin
TI  - Investigating the effect of salespeople’s personal interaction on  customers word- of - mouth with mediating role affective customer experience and moderating role of customer ethnocentrism and foreign product affinity (Case study of: customers of Janbo chain stores in Tabriz)
JO  - Modiriat-e- farda
VL  - 21
IS  - 73
SP  - 29
EP  - 52
PY  - 2024
DO  - 
ER  -