Bashirkhodaparasti, Ramin, Nemati, Nasrin (2024). Investigating the effect of salespeople’s personal interaction on customers word- of - mouth with mediating role affective customer experience and moderating role of customer ethnocentrism and foreign product affinity (Case study of: customers of Janbo chain stores in Tabriz). *Modiriat-e- farda*, 21(73), 29-52.