Bashirkhodaparasti, Ramin, Nemati, Nasrin (2024) ‘Investigating the effect of salespeople’s personal interaction on customers word- of - mouth with mediating role affective customer experience and moderating role of customer ethnocentrism and foreign product affinity (Case study of: customers of Janbo chain stores in Tabriz)’, Modiriat-e- farda, 21(73), pp. 29-52. doi: