Bashirkhodaparasti, Ramin, Nemati, Nasrin. Investigating the effect of salespeople’s personal interaction on customers word- of - mouth with mediating role affective customer experience and moderating role of customer ethnocentrism and foreign product affinity (Case study of: customers of Janbo chain stores in Tabriz). Modiriat-e- farda. 2024;21(73):29-52. doi: