@article{ author = {motamednia, nasim, hoseini, mirzahasan, jamali, ehsan, jokar, aliakbar}, title = {Designing an Effective Model for Celebrity Endorsers’ Advertising Considering the Interaction Effect of Internalization and Resource Identification on the Behavior and Attitude of the Consumer}, journal = {Modiriat-e- farda}, year = {2024}, volume = {22}, number = {75}, pages = {31-58}, doi = {} }