Phenomenological Analysis of the Lived Experience of the Human Dimension of Quality Management
Subject Areas : مدیریت صنعتی
S. Sina Masoumi
1
*
,
َAlireza Rajabipoor@yazd.ac.ir
2
,
Mehrzad Jamshidi Guilani
3
1 -
2 - Faculty member
3 - independent researcher
Keywords: Soft Quality Management, Phenomenology, Colaizzi Method, TQM.,
Abstract :
Objective: Soft Quality Management is a way to achieve high quality human resources which makes reaching quality management goals possible. Soft quality management deals with a series of humanistic and behavioral concepts which is influenced by many and various factors and knowing them is the main purpose of this study. Methodology: The present study is fundamental in terms of purpose, descriptive in nature, qualitative in terms of data sort, afield study in terms of place, cross- sectional in terms of time. Results: Based on the conclusion drawn from the phenomenological analysis, 21 components of the lived experiences of the experts of quality management and productivity were achieved. Classifying their themes, the following three categories were recognized: Normative-Value, Imperative-Responsibility, Motivational-Behavioral. In the Normative- Value category, components such as ethicalism, faith and belief, commitment, mentality and worldview, organizational citizen behavior, organizational culture; in the Imperative-Responsibility category, components such as effective communication, effective teaching, enabling/rehabilitation, managing psychological contracts, a sense of responsibility, cooperation and participation, and finally in the category of Motivational-Behavioral, components such as trust, motivation, care, attention and support, creativity and initiative, friendship and intimacy, satisfaction, leadership, and happiness were recognized. Conclusion: Soft quality management is a practical way to achieve the competitiveness privilege through human resources and provides the opportunity to manage quality all through the value chain in order to accomplish the quality management purposes.
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