List of Articles مشتریان

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  1 - Investigating the behavior of bank customers after the merger of branches with the development of a cluster analysis model; Case Study: Mellat Bank
  رضا قسمتی
  The emergence and expansion of new service channels in banks, the large number of branches in the service network of banks, and the high cost of the branch, on the one hand, led the banks to reduce the number of branches and the integration of smaller branches in other More

  The emergence and expansion of new service channels in banks, the large number of branches in the service network of banks, and the high cost of the branch, on the one hand, led the banks to reduce the number of branches and the integration of smaller branches in other branches, but factors such as the loss of customers , Brand coverage, social security deprivation, etc., have created considerations for banks in integrating branches. In this paper, a comprehensive overview of the literature on mergers of bank branches and similar issues was first discussed and influential variables were identified in the problem. Then, the behavior of customers influenced by the merger of branches as one of the key variables affecting the problem has been investigated. For this purpose, a five-step model has been developed in this paper, with its main core of cluster analysis techniques. Finally, in order to demonstrate the effectiveness and applicability of the developed model, a case study of Mellat branches has been used in the country. Manuscript profile
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  2 - The effect of services provided by employees on customers' behavioral goals with the mediating role of their satisfaction (Case study: Razi Insurance customers)
  hamid reza masoudi
  The purpose of this study is to investigate the effect of services provided by employees on customers' behavioral goals with the mediating role of their satisfaction among Razi Insurance customers in Qazvin. A questionnaire with a five-point Likert scale was used to col More

  The purpose of this study is to investigate the effect of services provided by employees on customers' behavioral goals with the mediating role of their satisfaction among Razi Insurance customers in Qazvin. A questionnaire with a five-point Likert scale was used to collect data, Cronbach's alpha coefficient and combined reliability were used to measure its reliability, and the extracted mean variance (AVE) was used to measure its validity. The statistical population of the study is Razi Insurance customers in Qazvin. The available sampling method and statistical sample size using Cochran's formula is 384 people. In order to describe the findings, the frequency distribution table as well as bar graphs and central indicators such as mean as well as dispersion indices such as standard deviation and variance have been used. To answer the research questions and conclude from statistical methods and different tests using SPSS22 and LISREL8.54 software, to check the normality of the data from Kolmogorov-Smirnov test, confirmatory factor analysis test to confirm Validity of the questions and structural equation modeling technique were used to evaluate the fit of the research model with the collected data. The results showed that the main services provided by employees at a rate of 0.23 on customer satisfaction, communication services provided by employees at a rate of 0.42 on customer satisfaction and also 0.36 customer on the behavioral intention of customers (behavioral intentions). . Also, 14.5% of the total effect of the main services provided by employees on customer behavioral goals and 28.5% of the total effect of communication services provided by employees on customer behavioral goals are indirectly explained by the mediating variable of customer satisfaction. Manuscript profile
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  3 - Investigating effect of front-line of employees’ competences on customer satisfaction with the role of moderating situational conditions (case of study: hypermi of store mashhad
  وجیهه  هوشیار Seyede farnaz Ahmadi saeed
  Abstract Today, competition in the market is accelerating, organizations to be successful and take advantage of their competitive advantage must have the capabilities, which can be used with the resources they have, valuable performance and unparalleled. On the other h More

  Abstract Today, competition in the market is accelerating, organizations to be successful and take advantage of their competitive advantage must have the capabilities, which can be used with the resources they have, valuable performance and unparalleled. On the other hand, human resources are the most important assets of organizations that help the productivity of the organization by learning knowledge and are effective in creating a competitive advantage and success of the organization in competition. This study seeks to investigate the effect of queue 1 staff competencies on customer satisfaction with the role of moderator of situation 2. The population of this study were the customers of Hypermy store in Mashhad. The sampling of this study is using Cochran's formula and 385 customers, whose data were collected through the standard questionnaire of Palacius et al. (2020). The measurement of validity from the validity of the structure gave the validity of the validity and the validity of the structure and Cronbach's alpha test was used to measure the reliability coefficient and Cronbach's alpha test was validated for variables. In this study, smart pls software was used to test the hypotheses. Because the model has two modifiers, one of which is qualitative. The results of this study indicate that the interaction competency variable of queue employees has an effect on customer satisfaction. Also, the competency variable has an effect on customer satisfaction. Employee demand variable modulates the effect of queue staff competence on customer satisfaction, but queue employee demand variable does not moderate the effect of interaction competence on customer satisfaction. In addition, store swarm variable 6 moderates the effect of queue staff competence on customer satisfaction, but store swarm variable did not have a moderating effect on the effect of queue staff interaction competence on customer satisfaction. Therefore, hyperemia store managers should provide customer satisfaction with the hypermia store by training capable employees in providing information and customer-oriented behavior in the hyperemia store. Manuscript profile
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  4 - Investigating the Factors Affecting the Performance Evaluation of Social Security Brokers in Isfahan Province
  seyedalireza ebrahimi seyedhamid Ghoreishi
  20.1001.1.22286047.1400.20.67.12.4
  Background: Any organization needs to be evaluated for awareness of the desirability and quality of its activities, especially in complex and dynamic environments. On the other hand, the lack of a system of evaluation and control in a system means that it isn't communic More

  Background: Any organization needs to be evaluated for awareness of the desirability and quality of its activities, especially in complex and dynamic environments. On the other hand, the lack of a system of evaluation and control in a system means that it isn't communicating with the inner and outer environment, which implies that is aged and ultimately the death of the organization. In this regard, the present study was conducted with the aim of designing a performance evaluation model for social security agencies in Isfahan province. The purpose of this research is application and developmental type. Methodology: The population of the present study consisted of all experts and experts in the field of social security, managers, staff and clients of social security agencies of Isfahan province, which reported about 10,300 people in 1398. The research sample was determined using the Morgan table of 373 individuals. Data were gathered by field method and a researcher-made questionnaire was used for data collection. SmartPLS software was used for data analysis and analysis. Results:The findings showed that customers'viewpoint had a significant effect on the evaluation of the overall performance of the brokerage (t=2.291,p<0.01). Also, the effect of headline managers'view on evaluating the overall performance of the brokerage firm (t=1.988,p<0.05) is significant. However, the effect of employee's view on performance evaluation (t=0.242) wasn't significant. Conclusion: According to the results of the research, it can be said that in evaluating the performance of the organization, in addition to employees and management, customers have a significant role. Manuscript profile
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  5 - Modeling of Electronic Word of Mouth Marketing Based on text mining User comments, A new approach On social commerce
  Elham Ramezani Ali Rajabzadeh Ghatary Vahid   Baradaran Maryam Shoar
  20.1001.1.22286047.1400.20.68.1.5
  The purpose of this article is to present an Electronic Word of Mouth marketing model in social commerce Based on text mining User comments in sale sites. Due to the new research in this field and using the text mining method of user comments to express the variables of More

  The purpose of this article is to present an Electronic Word of Mouth marketing model in social commerce Based on text mining User comments in sale sites. Due to the new research in this field and using the text mining method of user comments to express the variables of this type of marketing model, this research is a kind of Exploratory Developmental Research. The method used in this research Is combination of qualitative and quantitative. In this regard,by studying previous researches As well as receiving, preprocessing and analyzing 11thousand Customers Online Comments In the case of digital products, Repetitive words with a positive label were selected Then, using Word2vec algorithm The variables of the Electronic Word of Mouth marketing model Were extracted using text mining technique. Fitting the model extracted, based on the comments of experts and users of internet sales sites in Iran with the help of a Questionnaire and analysed with statistical tools of least squares. The statistical sample of the second phase Due to the unlimited statistical population it was estimated according to Cochran's formula 384. In order to review and present the final model from the structural equations approach with SmartPLS software was used. The results show that customer interaction, message quality and Customer mental image will have positive and significant impact on the Platform and channel attractiveness of Electronic word of mouth marketing channel, Finally, these two variables will have a positive and significant impact on the Customer behavior and business brand. This model emphasizes new dimensions of variables of the Electronic Word of Mouth marketing model that can be helpful for business owners and marketers. Manuscript profile