The decisions about designing the supply chain network are considered as strategic decisions of supply chain management, which have long-term impacts on overall performances of the chain. However, one of the most important challenges of problems of designing the supply
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The decisions about designing the supply chain network are considered as strategic decisions of supply chain management, which have long-term impacts on overall performances of the chain. However, one of the most important challenges of problems of designing the supply chain network is coordination of its parts that can lead to several restrictions in tactical and operational levels. One of the increasing approaches of the coordination in supply chain is using Collaborative Advertisements. In this article, using the collaborative advertisement in designing the multi-level supply chain, multi-period and multi-product, have been considered in order to make coordination. The chain is also looking forward to fulfill the requirements of establishing new facilities. Advertisements are provided in two sections; supplying advertisements and chain advertisements. The chain advertisements and the information resource of the chain that customers purchases and orders registration are registered within it, is an internet website, which gets some percent as website’s costs per purchase from the chain’s parts. The demand of each customer is considered dependent on price and advertisement function. In case study the plan of publication subscription has been specified that for all of the variances in the impact factor of the advertisement supplier, summation of supplier’s benefits in presented model are better than the present situations; however, this matter is not compatible with all of the suppliers and some of them would have less benefits. But by means of sharing benefits of this coordination, this problem would be satisfied
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