Nowadays companies should have a good strategy and a close partnership with the other companies involved in their supply chain in order to achieve the excellence and sublimation. Balanced Scorecard is a new consept that can provide the necessary conditions for strategy More
Nowadays companies should have a good strategy and a close partnership with the other companies involved in their supply chain in order to achieve the excellence and sublimation. Balanced Scorecard is a new consept that can provide the necessary conditions for strategy map and effective cooperation and a good Strategic Planning. Due to the novelty of this consept and lack of a comprehensive model in this issue, the purpose of this study is to define the consept of BSC and identify its factors and indicators and propose a conceptual model to trace it.finally we use BSC as a tool to model strategies of a real problem. This real case is Sepahan Oil Company.
This model confirmed through factor analysis (PA) and structural equation model (LFPP) Techniques.
The results of our survey in the case study showed that the Sepahan Oil Company strategies can have a effective and efficient prioritization.By using this segments and their prioritization Sepahan can pass the difficulties and lockouts.The strategic map traced in this paper,help the company managers to have a complete vision on the company and its situation.
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