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    • List of Articles Elham  Keshavarz

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        1 - Developing and explaining of the performance enhancing model of company based on the effective components of intellectual capital and organization entrepreneurship
        mirza hasan hosseini Aliakbar  Jowkar Zynolabdin  Rahmani Elham  Keshavarz
        According to importance of subject, the aim of this study is to evaluate and rank factors of intellectual capital and organization entrepreneurship that aims to improve the performance of corporation. Therefore, after reviewing the literature and interviews with profess More
        According to importance of subject, the aim of this study is to evaluate and rank factors of intellectual capital and organization entrepreneurship that aims to improve the performance of corporation. Therefore, after reviewing the literature and interviews with professors and coil industry experts, intellectual capital, organization entrepreneurship and firm performance factors were identified. After designing and distributing questionnaires among coil industry experts, priority and importance of each of these factors with using Fuzzy TOPSIS, FAHP, vikor, ELECTRE were evaluated. According to the results of the above methods in cases not compatible with each other, to achieve the overall ranking of integration methods (POSET) that includes: rating average method, Borda method, Copeland method and integration phase (POSET) has been used. The results obtained from FAHP method, according to the company's performance improvement indicate that the net profit is the most important subcategory of the factors affecting corporate performance improvement; competitive advantages, customer retention, market value of the company; innovation capacity and volume of transaction are at ranking highest respectively. The results obtained from FAHP method indicate that organization entrepreneurship is more significant than intellectual capital of the factors affecting corporate performance improvement. Different Ratings have offered for intellectual capital and sub-scales of Human capital, Structural Capital, Relational Capital, Innovation Capital and Customer Capital factors. To reach a consensus, it was used in the ranking of integration (POSET) method and based on integration (POSET) method is most important factors of intellectual capital that helps to improve company performance improvement in order of importance include: Human capital, Structural Capital, Relational Capital, Innovation Capital, Customer Capital factors and also, the most important factors of Human capital, Structural Capital, Relational Capital, Innovation Capital, Customer Capital regarding to company performance improvement in order of importance Include: Leadership ability, Employees’ competence, Employees’ experience, Employees’ creativity, Individual-level knowledge, Customer satisfaction, Motivation of the personnel, Customer loyalty, Employees’ attitude, Organizational structure, Staff’s experience, Organizational learning, Marketing capability, Databases, Management system, Use of knowledge, Strategically values, Operation process, Information system, Corporate culture, Brand value, Mission-vision, Relationship with suppliers and competitors, Size of organization, Innovation culture, Relationship with other organization, Market intensity, Company lifecycle, Customer appropriateness, Innovation mechanism and Innovation achievements. based on integration (POSET) method is most important factors of organization entrepreneurship that helps to improve company performance improvement in order of importance include: structural factors, underlying factors, behavioral factors and also, the most important factors of structural factors, underlying factors, behavioral factors regarding to company performance improvement in order of importance Include: Entrepreneur organization structure, Entrepreneur organization strategy. Reward system, Political/ governmental factors, Decision making/control, Infrastructure, Organizational culture, Management Support, Communications, Financial system , Availability to resource, Technology, Performance evaluation system, Uncertainty/ changes, Employee empowerment, Information system , Complexity, Research and development system , Risk Taking, Market, Employee's characteristics , Team spirit, Manager characteristics, Foresight , Self-Efficacy ,Creativity and innovation, Previous experience and Entrepreneur Organization leadership style Manuscript profile
      • Open Access Article

        2 - Designing of the green marketing model in consumer markets in small and medium businesses to enter international markets with a soft system methodology approach
        Elham  Keshavarz mirza hasan hosseini
        Designing a green marketing model in the country is a complex, time consuming and long matter and due to the role of different actors in it, its dynamism has been increased and these two factors of complexity and dynamism are the main reasons for using the methodology a More
        Designing a green marketing model in the country is a complex, time consuming and long matter and due to the role of different actors in it, its dynamism has been increased and these two factors of complexity and dynamism are the main reasons for using the methodology approach of soft systems in the design of this model, because the approaches related to the design of hard models in the fetus will not have the necessary efficiency and effectiveness. In this research, using the soft system methodology approach, the unstructured problem, i.e. designing a green marketing model in consumer markets in small and medium-sized businesses to enter international markets, is explained and then, by defining its boundaries, a clear picture of different system actors and benefits that are drawn. In the third step, the CATWOE approach is used to explain the root definition of green marketing in consumer markets in small and medium-sized businesses to enter international markets, and in the fourth step, a conceptual model of activities is presented using the root definition. In the fifth step, the developed model is compared with the real world. In the sixth stage, desirable and possible changes to improve and develop the real system are identified, and finally in the seventh stage, programs to implement the changes are proposed and given to the officials and stakeholders involved in the situation to improve the performance of the system and ultimately reduce environmental degradation and improve consumer purchasing intent. Manuscript profile