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    • List of Articles سازی ساختاری تفسیری

      • Open Access Article

        1 - Presentation of interpretive structural model for claim management in the construction projects
        seyed abolfazl mousavi morteza bagherpour
        Claim management is one of the most important and challenging issue in projects in the world, and many of stakeholders of projects belive that the claims are one of the most destroyer in constraction industry. Growth of claims in construction projects has an inverse co More
        Claim management is one of the most important and challenging issue in projects in the world, and many of stakeholders of projects belive that the claims are one of the most destroyer in constraction industry. Growth of claims in construction projects has an inverse correlation with triangular goals of project management (time, cost and quality), so increasing claims cause extension of time and cost and decrease in project quality. Claims are natural trait in construction industry. However we can’t remove contingency of this claims but we can, by identify main causes of claims and relation between them, prevent from contingency them in future projects.In this research, research data have been collected by literature review studies and interview with expert was conducted to identify the 34 causes of claims in construction projects.Then these causes by questionnaire in cluding frequency and intensity of impactwere distributed among experts.Then according to the result of this questionnairesthe most important causes of claim in construction projects are determined that they are contained 10 causes.a model for relationship between causes of claim in construction projects has designed byInterpretive structural modeling.At the end some suggestions has been presented to prevent the claim or to manage them. These corrective solutions have been presented base on model in 4 stage in procedure of project. research results show that between claims causes, these causes: selecting contractor on base low price without notice to qualification and technical ability, ambiguities in contract documents and clauses, unexpected change in exchange and interest and low price of contract due to high competition, have a significant effect and impressment on other causes, so they play important roles in preventing or decreasing claims. Manuscript profile
      • Open Access Article

        2 - Identification and analysis of the affecting factors on the success of technology road mapping by using interpretive structural modeling technique
        Afsaneh Ahmadi Seyed Sepehr Ghazinoory Fatemeh Saghafi
        With increasing cost, complexity and speed of technological changes and global competition, to ensure that technological investment is consistent and aligned to present and future needs of the organization, industry and country has become the most important challenges f More
        With increasing cost, complexity and speed of technological changes and global competition, to ensure that technological investment is consistent and aligned to present and future needs of the organization, industry and country has become the most important challenges for policy makers and managers. So, technology management and innovation through a structured and flexible approach such as TRM is necessary. However Road mapping projects implementation and use of its advantages is impossible without identifying and prioritizing of success factors of technology road mapping. The aim of this work is using interpretive structural modeling technique to analyze the affecting factors on the success of technology road mapping. This helps improving technology road mapping process and identifying appropriate organizational policies. For this purpose, we firstly focus on literature review to extraction of technology road mapping success factors. Then, interpretive structural modeling technique is used for revealing the relation between those factors. For data gathering, 17 questionnaires are distributed among people with executive background or related working experience. The results show that the effective factors were classified in four levels. the most influencing factors are related to "commitment and support of management", "financial support" and "access to data, information and required knowledge", " appropriate participation of people ", "proper facilator" and " Accepting roadmapping ". The most influenced factors are "quality of roadmap" and "flexibility for reasonable changes by updating of roadmap"'. Manuscript profile
      • Open Access Article

        3 - Developing an export nation brand identity model for Iran
        Davood Feiz SeydMohammad Mirmohammadi محمد مهدی ایزدخواه
        Brnading is the process involved in creating a unique name and image for a product in the people's mind, mainly through advertising campaigns and other methods with a consistent theme. Today, branding is drawn from a range of products to area sites and places such as ci More
        Brnading is the process involved in creating a unique name and image for a product in the people's mind, mainly through advertising campaigns and other methods with a consistent theme. Today, branding is drawn from a range of products to area sites and places such as cities and countries. A kind of branding that is about countries has been called nation branding. Nation branding aims to measure, build and manage the reputation of countries. Anholt believes that nation branding has six aspects: Export, Tourism, Investment and Immigration, Culture and Heritage, People and Governance. This paper will focus on aspet of export and wants to developing an export nation brand identity model for Iran. In order to extract the concepts of this model the grounded theory has been used. Then, to drawing the model, ISM has been used. Manuscript profile
      • Open Access Article

        4 - Critical Success Factors Analyses in Sustainable Supply Chain Implementation with ISM Approach (Case Study: Automotive Industry)
             
        In recently years, the importance of environmental and social performances of industries beside their economic performance resulted in formation of a new concept and approach that is named sustainability. In today’s competitive world, different industries to achieve a c More
        In recently years, the importance of environmental and social performances of industries beside their economic performance resulted in formation of a new concept and approach that is named sustainability. In today’s competitive world, different industries to achieve a competitive advantage and maintain their survival, needs to move towards achieving sustainability approach. The main problem is that, the implementation of this approach is simply not possible, and there are several barriers in this way. To deal with this, need to identify and understand the critical success factors. This study aimed to identify and analysis the critical success factors in implementation of sustainable supply chain management in the automotive industry. This paper proposes an interpretive structural modeling (ISM) approach to develop a structural model for evaluating the influential factors among recognized factors. After literature review, the 16 factors based on experts opinions have been selected. In presented research results, the factor of “top management commitment and support” is identified as the most effective and the factor of “Knowledge of competitive advantage” is identified as the most dependent critical success factor. Manuscript profile
      • Open Access Article

        5 - Designing and the Explanation of the Innovation Model in Production of the Food Products through a Study in the JAMM and ROZE TALAEE Food Products Industries Group
        Ramezan Gholami Avati
        Nowadays, everything is changing and transforming, and the competitors are seeking for increasing in their own market share through reaching to the competitive advantage. The considering of the innovation, as one of the alternatives for increasing in competitive advanta More
        Nowadays, everything is changing and transforming, and the competitors are seeking for increasing in their own market share through reaching to the competitive advantage. The considering of the innovation, as one of the alternatives for increasing in competitive advantage within commercial dynamic environments and contexts, is an essential matter. On the other hand, there are various factors which are influential on the innovation. These factors, therefore, must be studied. Indeed, the purpose of the present research is designing and explanation of the innovation model in the production of food products. The methodology of the present study, in term of purpose, is an applied one, and in term of nature and method, is a descriptive-analytical study. Statistical population of the study includes the experts and managers of the JAMM and ROZE TALAEE Production and Packaging Industries Group. In the present research, after reviewing the literature, influential factors on the innovation process recognized and organized in three dimensions (behavioral factors, structural factors, and environmental factors). Research dada have been gathered and analyzed by using the questionnaire and Fuzzy Delphi Techniques and Interpretive Structural Modeling (ISM). The results of ranking of the research variables using Interpretive Structural Modeling (ISM) test, after identification of the main variables, showed that the innovation performance, commerce, productivity, research and development (R&D), and venturing on the knowledge components as the most impressionable variables ranked in the upmost level, and the world economic streams and innovation policies components as the most influential variables ranked in the lowest level. Manuscript profile
      • Open Access Article

        6 - Promoting Brand Personality Based on Effective Variables on Brand
        saeed mir ali rashidpoor
        The current study was conducted to introduce promoting brand personality based on effective variables on the brand using ISM approach. This study is on the basis of the mixed method research, both qualitative and quantitative, in a deductive-inductive paradigm. Regardin More
        The current study was conducted to introduce promoting brand personality based on effective variables on the brand using ISM approach. This study is on the basis of the mixed method research, both qualitative and quantitative, in a deductive-inductive paradigm. Regarding its purpose, this is a practical and a descriptive-survey research in nature and procedure. Statistical population of the current study in qualitative and quantitative was 15 people selected from experts at the university who were investigated based on purposive sampling method. Also, they were asked questions to obtain as much information as required. In qualitative section of this research, data-collection instrument of the text information is based on content analysis technique. The instrument of data collection in quantitative section was the ISM Matrix Questionnaire which its validity and reliability was measured using content validity and retesting. In qualitative section, the acquired data were analyzed using content analysis technique and MATLAB Software was used for analysis of data in quantitative section. The results of the study consist of introducing eight effective aspects in promoting brand personality which is introduced as the final model of the research. These aspects are: brand personality, brand performance, marketing mix, brand design, technology and social networks, customer, culture and social responsibility. Manuscript profile
      • Open Access Article

        7 - Design of online shopping improvement pattern by using ISM model
        Amene Kiarazm Lotfolah  Forozandeh Dehkordi Mohammad Mahmoudi Maymand mirza hasan hosseini
        This study is done to identify affecting factors on the improvement of online shopping with respect to the customer decision-making process. For this purpose, the literature review were used and then using interpretive structural modeling for defining relationships betw More
        This study is done to identify affecting factors on the improvement of online shopping with respect to the customer decision-making process. For this purpose, the literature review were used and then using interpretive structural modeling for defining relationships between affecting factors on the improvement of online shopping. To define these relationships, 16 expert opinions on management and information technology were taken. The results show that the model includes seven factors: Channel Quality, Website Quality, Product Features, Advertising, Transaction Quality, Customer Satisfaction and Online Shopping Improvement. Website Quality, Product Features, Transaction Quality have a fundamental role because of high driving power and low dependency. After that, Channel Quality, Advertising, and Customer Satisfaction are at the center of attention. Finally, the goal variable of study - improve online shopping- is placed the third level because of having lowest driving power and highest dependency. Manuscript profile
      • Open Access Article

        8 - Designing Sustainability Comprehensive Framework for Banking: Using Meta Synthesis and Structural Modeling Interpretation
        Emad Nobahar Mahmoud Dehghan Nayeri Adel Azar Ali  RajabZadeh ghatari
        Today, bank Businesses are pressured by their stakeholders to address sustainability issues in their activities. Consequently, attention to sustainability and social responsibility in the banking business is increasing day by day. Accordingly, the main purpose of this s More
        Today, bank Businesses are pressured by their stakeholders to address sustainability issues in their activities. Consequently, attention to sustainability and social responsibility in the banking business is increasing day by day. Accordingly, the main purpose of this study is to provide a framework for sustainability in bank Business. To this end, by using the Meta-synthesis approach, the 268 open codes related to sustainability in the banking industry were extracted from related articles and related studies and these open codes formed 59 axial codes. Then, these axial codes were categorized based on similarities in concepts to 10 themes of economic partnership, financial factors, energy use, environmental action, community participation, development of human resources, customer relationship, products and services, human rights issue , and governance. In the following, they were categorized into four including economic, social, and environmental and governance sustainability. Moreover, ISM structured the relationships between the themes while leveling them in a structural model based on the experts’ interprets. According to the results, the theme of human rights is at the lowest level and considered as the basis for bank sustainability. In addition, human rights, human resources, products and services, and customer relationship themes were placed in the independent area of the MICMAC chart that shows the key role and influence of these factors on other factors in the sustainability of bank business. Manuscript profile
      • Open Access Article

        9 - Analysis of the relation of investment criteria in the development of technology based on plan, project and portfolio Using ISM and DEMATEL
        mohamadali afsharkazemi   hamed soufi
        Today, technology development success is a multi-dimensional concept that is linked to the dynamics and complexity of the environment. Hence, identifying fundamental performance indicators for investing in technology development is important. The purpose of this study i More
        Today, technology development success is a multi-dimensional concept that is linked to the dynamics and complexity of the environment. Hence, identifying fundamental performance indicators for investing in technology development is important. The purpose of this study is to achieve quantitative and qualitative analysis of key indicators together in the correct decision-making path for investment in technology development. In this research, the criteria for success with the new approach in terms of plan, project and portfolio differences are identified, categorized and their significance is measured by a questionnaire. In the following, the relationships between the criteria with two qualitative and quantitative approaches were determined and analyzed using interpretive structural modeling and DEMATEL technique using the opinions of industrial and academic experts in two separate groups. By comparing the results of the two groups, the difference Opinions in the judgments of academic and industrial experts are characterized by two quantitative and qualitative approaches. Achieving an analytical qualitative model of how the indicators interact, as well as determining the magnitude of the impact intensity and impact and the importance of each of them based on the level of interactions, the academic and industrial viewpoints, and the determination of the suitability of the judgments of the two groups, one of the research achievements. Correct analysis based on qualitative and quantitative results of research can be a basis for decision makers to develop different scenarios in the direction of making investments Successful in the field of technology development. Manuscript profile
      • Open Access Article

        10 - Identification and analysis of the service capabilities in Iran’s small enterprises (SEs) using integrated interpretive structural modeling and fuzzy MICMAC approach
        davod khosroanjom Ali Rajabzadeh Ghatary عباس  مقبل
        From a resource-based view, service delivery relies heavily on the resources and capabilities of the organization to create sustainable competitive advantage over the long term. In reviewing the literature, no research has been conducted on the relationship between dime More
        From a resource-based view, service delivery relies heavily on the resources and capabilities of the organization to create sustainable competitive advantage over the long term. In reviewing the literature, no research has been conducted on the relationship between dimensions and criteria of the service capability apart from firm performance and the relationship network and their effectiveness have not been analyzed and the focus of the research has been on the relationship between dimensions and firm performance. The purpose of this study is identify the service capability criteria and use interpretive structural modeling to structure the relationships between these criteria as well as the use of the fuzzy MICMAC analysis to cluster the criteria. Therefore, based on a resource-based view, the service dimensions and capabilities including management, organizational, marketing and service quality were comprehensively identified and extracted through subject literature and interviews with 11 experts. The results showed that according to ISM model "Corporate quality", "interactive quality", "planning, control and integration of activities" and "differentiation of activities and level of centralization" are important criteria that are the basis of the structure of capability services are considered and also with respect to the fuzzy MICMAC analysis the criteria of "analysis and formulation of the strategy", "planning, control and integration of activities" and "physical quality" were classified as the "most important" criteria of service capabilities that have high power to influence they have other criteria, so Iran's small enterprises need to take major steps to strengthen this criteria Manuscript profile
      • Open Access Article

        11 - Presenting a practical Model to Strengthen the Tax Paying Culture in Iranian Enterprises : ISM approach
        Davood Kiakojouri Karim Jahandar Lashaki mehran maranjory mohamad mehdi porpasha
        The purpose of this study is to present a practical model to strengthen the culture of tax paymentin Iranian enterprises. The statistical population of the study consists of university professors and tax experts who have been selected by purposive sampling. Finally, 15 More
        The purpose of this study is to present a practical model to strengthen the culture of tax paymentin Iranian enterprises. The statistical population of the study consists of university professors and tax experts who have been selected by purposive sampling. Finally, 15 university professors and experts answered the questions in the form of structured interviews. Experts in this study were people who have at least 10 years of experience in studying, teaching or working in the field of taxation. Also, to determine the reliability of the measuring instrument, the value of ICC coefficient in terms of compatibility and absolute agreement was approved. Interpretive structural modeling approach using Matlab software was used to analyze the data in the qualitative part. The results of the interpretive modeling section showed that the final model obtained consists of 6 levels. The factor of following the tax laws in relation to the subject of research and presenting a model for strengthening the culture of paying taxes is more effective and in contrast to the factors of religion and social media have the most impact and the least impact. Also, the results of Mick Mac analysis showed the first factor(electronic infrastructure), The second factor (effective tax rate),The fourth factor (management ability and attitude), the Seventh factor (justice and trust in the tax system), And the twelfth factor (transparency of tax policies) have been research's Strategic variables. Manuscript profile
      • Open Access Article

        12 - Presenting the structural model of the green human resource management implementation process using the fuzzy interpretive structural modeling method
        mohammadhossein kabgani,
        Green human resources management, as a strong tool that takes the role of human factors, can help organizations to fulfill their social responsibilities in order to protect the environment. This research has been carried out with the aim of systematically reviewing prev More
        Green human resources management, as a strong tool that takes the role of human factors, can help organizations to fulfill their social responsibilities in order to protect the environment. This research has been carried out with the aim of systematically reviewing previous researches in the field of green human resources management, as well as identifying key elements and providing a structural model to implement the green human resources management process in the chemical and petrochemical industries of Bushehr province. By studying thematic literature and using the textual content analysis approach, six basic indicators were counted, and in order to localize them in order to implement green human resources management in the chemical and petrochemical industries, the Delphi technique was used in three rounds. The statistical population of the research was formed by managers and experts familiar with the subject and working in the field of petrochemical industries. A researcher-made questionnaire was used to collect data, and its validity and reliability were also confirmed. In order to design the structural model of the effective indicators for the implementation of the green human resources management process, the interpretive structural modeling approach in the fuzzy environment was used to manage linguistic ambiguities in judgments. The results of the modeling and analysis of Mik Mak showed that individual, group and organizational indicators are among the basic and influential indicators in the field of Sabza's human resources management; Therefore, managers are suggested to emphasize and pay more attention to this group of indicators. Manuscript profile