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    Issue 79 , 79   Vol 23 Summer 2024
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      • ✓ Issue 79 , 79 - Summer 2024
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    OpenAccess
    • List of Articles Marketing

      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - Analysing the effect of Social Marketing Mix on advertising effectivness Case of Study: Isfahan Municipal Committee of Citizenship
        فاطمه  قاسمی غلامرضا  بردبار
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - Overview of the effect of dimensions of intellectual capital and employee satisfaction based on internal marketing on competitive advantage
        Majid Esmaeilpour Alireza kamyab Javad Dokuhaki
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - Assessing the impact of organizational change tend to increase customer satisfaction with regard to relationship marketing
          zahra ameri
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - Transformational Leadership and Development of Marketing Capabilities: Explaining the Mediating Role of Strategic Orientations of Market and Entrepreneurship Orientation
        iman hakimi
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - Investigating the effect of the internet marketing on the growth of the exports market in Iran (Case study: Dried fruit exporters)
          MOHAMMADREZA ARDEHALI
      • Open Access Article
        • Abstract Page
        • Full-Text

        6 - Exploring entrepreneurial marketing behavior with heuristic decision making approach (Case of study: nascent nanotech and biotech entrepreneurs in Tehran)
        Pouria Nouri عبدالله احمدی کافشانی
      • Open Access Article
        • Abstract Page
        • Full-Text

        7 - SPECIFY A MODEL FOR SUCCESSFULL IMPLENENTATION of A MARKETING STRATEGY
        Ahmad taheri mohammad mehdi parhizgar
      • Open Access Article
        • Abstract Page
        • Full-Text

        8 - Providing a model for superior value proposition with emphasis on developing a unique marketing strategy for the company using of Grounded theory
        Abolfazi Danaei
      • Open Access Article
        • Abstract Page
        • Full-Text

        9 - Applying the Entrepreneurial Approach to Create Business Model for Energy Supplying Businesses Case study; International Gas Market
        amirhooshang karami Seyed Mojtaba Sajjadi Seyyed Reza Hejazi asgar khademvatani
      • Open Access Article
        • Abstract Page
        • Full-Text

        10 - Designing and compiling a behavioral decision making model for investors considering the role of financial marketing mix using structural equation modeling
        Hamid reza Shokrizadeh jamal barzegari khanaghah Hojat allah Sadeghi
      • Open Access Article
        • Abstract Page
        • Full-Text

        11 - Futurology of Integrated Communication of Social Marketing at the Iranian National Tax Administration (Based on Network Analysis Technique)
        Akbar manjegani   golnar shojaei
      • Open Access Article
        • Abstract Page
        • Full-Text

        12 - Designing and Explaining Marketing and Sales Strategies Model in the Food Distribution Industry
        mahdi haghighi kafash zohre dehdashtishahrokh vahid khashee var nam khasti reza hajari
        20.1001.1.22286047.1400.20.67.2.4
      • Open Access Article
        • Abstract Page
        • Full-Text

        13 - Identify the critical factors for sustainable banking success with a mixed approach
        Alireza Aliahmadi Mir Hamid Taghavi Ali Bonyadi Naeini
      • Open Access Article
        • Abstract Page
        • Full-Text

        14 - A Systematic Approach to Designing a Project oriented Organization Business Development Model
        Azim Zarei Reza Behboud Adel Azar
      • Open Access Article
        • Abstract Page
        • Full-Text

        15 - Model building of Banking Network based on Marketing Innovation and Technological Innovation for Assessing of National Macroeconomic Performance
        Bahareh Behzadi mohammadreza  hamidizadeh Maryam Khoshnevis
      • Open Access Article
        • Abstract Page
        • Full-Text

        16 - A model for evaluating green marketing in the insurance industry
        aigin ghorbani ameneh khadivar leili niakan
        20.1001.1.22286047.1401.71.71.3.0
      • Open Access Article
        • Abstract Page
        • Full-Text

        17 - Designing of the green marketing model in consumer markets in small and medium businesses to enter international markets with a soft system methodology approach
        Elham  Keshavarz mirza hasan hosseini
        20.1001.1.22286047.1400.20.69.4.0
      • Open Access Article
        • Abstract Page
        • Full-Text

        18 - Analysis of marketing challenges in social networks
        seyyede somsye ghorbi Meysam Latifi
      • Open Access Article
        • Abstract Page
        • Full-Text

        19 - The effect of e-marketing alignment with the organization's macro strategy on improving the performance of commercial organizations
        Mohsen Rezaei Alireza Aliahmadi mirzahasan hoseini Mohammadtaghi Amini
        20.1001.1.22286047.1401.21.70.3.8
      • Open Access Article
        • Abstract Page
        • Full-Text

        20 - Investigating the effect of sensory marketing strategy components on brand equity through mediating customer satisfaction and brand credibility (Case study: Islamic Republic of Iran TV programs)
        Hesamedin Nemati یاسر سبحانی فرد Ali Jafari
        10.61186/mf.38396.22.74.143
      • Open Access Article
        • Abstract Page
        • Full-Text

        21 - Meta-synthesis of the antecedents and consequences of digital marketing
        nafise belaghatnya Mohammad ghaffari Hossein Shirazi hossein janatifar
      • Open Access Article
        • Abstract Page
        • Full-Text

        22 - Evaluating the Effect of Sustainable Marketing with Customer Equity Approach on Consumer behavior and Organizational Performance (Case Study: Detergent Manufacturer Companies of Iran)
        َAbolfazl Dehghani firoozabadi Alireza Asadzadeh firoozabadi vajiheh andalib ardakani
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